New About Us page

Since its founding in 1993, Southland Machine has proudly served the metal fabrication industry across Virginia, North Carolina, and South Carolina. Over more than three decades, our team has partnered with the region’s most prominent machine builders, offering expertise not only in machinery supply but also in comprehensive consultation—from material utilization studies and turret layouts to detailed machine specifications and quotes.

At the core of our operations lies our “value-added approach,” a methodology that consistently seeks out opportunities to enhance manufacturing processes. By applying the “.5 to 5 rule” (Lead Time minus Value-Added Time = Waste), we meticulously analyze lead times and subtract value-added time to reveal inefficiencies, enabling us to streamline how parts are cut, punched, formed, welded, painted, and beyond.

Our process philosophy is grounded in lean manufacturing principles. We identify and tackle the eight classic forms of waste—Overproduction, Waiting, Transportation, Processing, Inventory, Motion, Defects, and Skill Deficiency—then work to simplify, combine, and eliminate them within your production systems. Southland Machine is dedicated to fostering complete customer satisfaction through personalized support and efficient service. We pride ourselves on delivering high-quality machinery from top-tier manufacturers, ensuring each machine we supply is purpose-built for your operational goals.Our focus is to help you boost efficiency, improve quality, reduce costs, and increase workplace safety, ultimately contributing to your bottom line.

Beyond equipment sales, we deliver versatile, local, non–brand-specific service—meaning we support not only the equipment we sell but a wide spectrum of machines already in your facility. Whether you need service across shearing, punching, bending, welding automation, laser cutting, waterjet cutting, plasma and oxy-fuel cutting, material handling, or finishing systems, we’ve got you covered.

Our offering spans an extensive selection of machinery and technological solutions. This includes—but is not limited to—shearing (Dener squaring shears), sheet metal CNC punching (Dimeco, Boschert), press brakes (electric, hydraulic, robotic), ironworkers (Sunrise CNC options), bandsaws, plate rolls, structural processing systems (including robotic thermal cutting, drill lines, angle coping, beam rotators), laser cutting (Eagle, Bescutter, DIMECO, Soitaab), waterjet solutions, plasma cutting, dust and fume extraction systems, metal finishing (de-burring), robotic welding, backgauges, material storage, and ergonomic handling equipment.

Our manufacturer partnerships further enhance our capabilities. We collaborate with Dimeco, specialists in coil-fed punching, shearing, bending, and rollforming; Automec, leaders in retrofit CNC gauging systems; and Arku, known for precision leveling systems to counteract distortion in sheet production.

Located at 2052 New Dorset Road, Powhatan, VA, Southland Machine operates a main office in Virginia and maintains a regional presence in Greenville, SC. Our team is committed to responsive support. We consistently strive to serve your interests with distinction, humility, and integrity, earning your trust as a reliable partner—not just a vendor.

We also encourage you to stay informed via our newsletter, which delivers updates on the latest machinery, company developments, service & sales news, and offerings like our "Sell To Us" program.